According to We Are Social (Digital 2025, Android) data, users spend an average of 1 hour 24 minutes a day in TikTok, and 1 hour 10 minutes in Instagram. That is why short video tours of properties, deal breakdowns and lifestyle format steadily gain millions of impressions precisely on these platforms — they have become the main venues for realtors.

TikTok and Instagram algorithms give even newcomers a chance to grow quickly: quality content with hooks and trending music spreads organically without big budgets for promotion.

Today top real estate agents earn millions not only from commissions on deals but also from content monetization — sponsorships, partnerships, and courses. They have millions of followers, and posts collect hundreds of thousands of views. In this review, top realtor-bloggers from different countries are discussed: who they are and how they build their media empires on TikTok and Instagram.

Contents:

  1. International Ranking of Popular Realtor-Bloggers
    1. Nick Golev — UAE, Dubai
    2. Tatiana Londono — Canada/USA
    3. Clara Lindblom — Sweden, Stockholm
    4. Jesse Meester — Spain, Marbella
    5. Levi Pinson — New York, USA
    6. Suren Nikolyan — UAE, Dubai
    7. Sagar Visawadia — India, Mumbai
    8. Gianluca Torre — Italy, Milan
    9. Kretz Family Real Estate — France, Paris
    10. Grant J Bates — UK, London
    11. Chad Carroll — USA, Florida (Miami and other cities)
    12. Sergey Gallery — Russia, St. Petersburg and Moscow
    13. Bethany King-Thompson — Canada, Toronto
    14. Dmitry Nikolai — Belarus, Minsk
    15. Maja Parwanow, Katharina Pierperhoff — Germany
    16. Gavin Rubinstein — Australia, Sydney
    17. Sibiya Sibiya — South Africa

This review includes only active realtors and brokers for whom real estate is the main profession, not just decoration for a personal blog. When selecting, the following were taken into account: transparent professional status in bio or on the site (broker, real estate agent, etc.), live and engaged audience in TikTok and/or Instagram, regular release of content specifically about real estate (reviews, cases, deals, agent lifestyle), recognizable personal brand and influence on the market — from inbound client flow to the role of media persona in their country. The number of subscribers is relevant as of the date of this publication.

Nick Golev — UAE, Dubai

Specialization: real estate broker in Dubai.

What hooks: short, bright videos about real estate and life in Dubai, accessible presentation style.

Why on the list: one of the most popular UAE real estate experts in TikTok, actively promotes the industry and shares insights.

Social networks:

Tatiana Londono — Canada/USA

Specialization: broker + training agents, sales/marketing in real estate.

What hooks: bright presentation (deals, scripts, personal brand).

Why on the list: large TikTok and powerful Instagram profile.

Social networks:

Clara Lindblom — Sweden, Stockholm

Specialization: realtor from Stockholm, local real estate market expert.

What hooks: powerful lifestyle content around the profession (this gives impressions).

Why on the list: she is one of the leaders in Europe among specialists combining realtor activity with lifestyle.

Social networks:

Jesse Meester — Spain, Marbella

Specialization: sale of elite real estate on the Costa del Sol coast through an office in Marbella.

What hooks: effective property presentations and the atmosphere of Mediterranean life that successfully “sells” these places.

Why on the list: one of the largest English-speaking accounts in Instagram on real estate in Spain.

Social networks:

Levi Pinson — New York, USA

Specialization: rental and sale of real estate in New York.

What hooks: authentic property showings in New York without typical clip editing.

Why on the list: over a million followers in TikTok, active Instagram page, numerous requests from the audience interested in renting and buying real estate in New York.

Social networks:

Suren Nikolyan — UAE, Dubai

Specialization: sale of real estate in Dubai, leader by number of deals.

What hooks: energy, sincerity, openness and 24/7 availability for clients.

Why on the list: record holder for real estate sales in Dubai, popular in social networks.

Social networks:

Sagar Visawadia — India, Mumbai

Specialization: real estate broker, expert in luxury real estate and investments in Mumbai.

What hooks: energetic, open style, combines humor and expert knowledge, popular as an influencer and podcaster.

Why on the list: leader of the real estate industry in India, the most famous realtor-influencer, holder of prestigious awards including Dadasaheb Phalke Award.

Social networks:

Gianluca Torre — Italy, Milan

Specialization: elite real estate.

What hooks: short dynamic showings + authentic Italian presentation of luxury objects.

Why on the list: high weight in Instagram, recognizability, constant flow of quality premium content.

Social networks:

Kretz Family Real Estate — France, Paris

Specialization: elite real estate, family brand.

What hooks: family storytelling format about objects, reminiscent of a reality show.

Why on the list: France is an important point of “Euro-luxury”, the format works well in social networks, especially Instagram.

Social networks:

Grant J Bates — UK, London

Specialization: premium real estate in London, founder of a brokerage company.

What hooks: cinematic reviews of expensive objects, as well as a pronounced “branded” style.

Why on the list: rare example when a realtor is also a media persona with confirmed achievements.

Social networks:

Chad Carroll — USA, Florida (Miami and other cities)

Specialization: top broker, elite real estate (Compass Florida; team leader).

What hooks: successful deals and interesting cases, as well as behind-the-scenes moments of major sales.

Why on the list: impressive Instagram profile and consistently quality commercial content (listings, deals).

Social networks:

Specialization: agent and founder of a real estate agency, focus on apartments and new buildings in Saint Petersburg‑St. Petersburg, as well as facilities in Moscow and Dubai.​

What hooks: "the most instagrammable realtor," with an emphasis on people's stories, humor, and live apartment screenings; combines entertainment content and analysis of real objects.​

Why on the list: a recognizable media realtor with extensive experience (18+ years), his own agency, and a strong personal brand in social networks, and he actively promotes the St. Petersburg real estate market and investment projects.​

Social network:

Bethany King-Thompson — Canada, Toronto

Specialization: conducting deals/consultations for buyers/sellers.

What hooks: gives understandable advice for ordinary people, avoiding complex analytics.

Why on the list: successful agent experience and stable content in TikTok.

Social networks:

Dmitry Nikolai — Belarus, Minsk

Specialization: realtor for the sale of apartments and other residential real estate in Minsk, analysis of transactions and prices on the market.​

What hooks: short, clear videos with practical tips on transactions, legal nuances, and typical mistakes of sellers and buyers and a lively conversational style.​

Why on the list: bright TikTok is a realtor blogger who systematically covers the Minsk market, combines expertise with a simple format of videos "with explanations on fingers".​

Social network:

Maja Parwanow, Katharina Pierperhoff — Germany

Specialization: real estate agents of Deutsche Bank Immobilien.

What hooks: reviews and sketches in German, as well as understandable and accessible content about real estate.

Why on the list: one of the most popular channels of real estate agents in Germany, attracting a wide audience.

Social networks:

Gavin Rubinstein — Australia, Sydney

Specialization: founder of The Rubinstein Group, focus on elite real estate (auctions and sales).

What hooks: show format, “agent as host”.

Why on the list: media type of agent — perfect for viral videos.

Social networks:

Sibiya Sibiya — South Africa

Specialization: assistance in acquiring and selling real estate in South Africa, legal support services for deals.

What hooks: has a reputation as a reliable specialist, shares successful cases and reviews from satisfied clients.

Why on the list: well-known on the market, actively leads social networks, helps foreigners and local clients in investments and buying real estate.

Social networks: