Since 2022, the company's hotel network grew from 36 to 68 locations—an 89% increase—more than doubling its overall room capacity.

Similar trends are emerging across other budget chains. DORMERO grew by 64% to 46 hotels, while B&B HOTELS expanded by 59% to 240 properties over the same period. Meanwhile, midscale competitors are losing ground: ibis dropped by 24%, Best Western by 20%, and Mercure by 11%.

This five-year comparison shows that current dynamics go beyond short-term fluctuations. Many brands have expanded their presence in Germany over the past few years, signaling a broader redistribution of assets across the market.