Realting.com is a modern international platform for real estate sales, connecting agencies, developers, individuals, and brokers within a unique partnership ecosystem. This detailed guide explains how to maximize the platform’s potential for every type of user.

“We’ve created a kind of LinkedIn for the real estate industry. Previously, players had to find partners and track deals themselves. With our system, everything is simple and transparent,” says Alexander Martynenko, one of Realting.com’s founders.

Platform scale and achievements:

  • Up to 1 million monthly users.
  • Approximately 300,000 properties from 86 countries.
  • 1,009 agencies and 398 developers in the partnership network.
  • Over 7,250 new construction projects.
  • Offices in Belarus, Dubai, Montenegro, Poland, and Uzbekistan.

Realting main page

For Real Estate Agencies

We dive into the details of how real estate agencies can sell properties on Realting with maximum efficiency.

Registration and profile setup

Create a professional account:

  • Use a corporate email and official contact details.
  • Upload a high-quality company logo.
  • Complete all profile sections, including additional fields.

Obtaining PRO status: the PRO status significantly boosts your agency’s visibility and partner trust. To achieve it:

  • Complete verification as quickly as possible.
  • Set commissions based on property types.
  • Upload a guarantee letter specifying the maximum commission range.

Effective property listing on the real estate platform

Create high-quality content:

  • Use professional high-resolution photos.
  • Add video tours and 3D walkthroughs (increases conversion by 20-30%).
  • Write detailed descriptions emphasizing investment potential.
  • Regularly update property information.

Strategic listing:

Working with the partnership system

Set up commissions:

  • Offer promotional terms for new or hard-to-sell properties.
  • Monitor competitors’ offers using the “sort by commission” feature.
  • Introduce short-term bonus incentives to motivate partners.

Find and add partners:

  • Add new partners weekly via the search function.
  • Prioritize collaboration with PRO-status companies.
  • Analyze each partner’s performance through internal analytics.

Marketing tools

Automation:

Content marketing:

  • Publish expert articles on the platform.
  • Participate in webinars and special projects.
  • Create personalized PDF presentations.

Paid advertising:

  • Display ads: banners and special placements.
  • Realting packages for automated lead generation.

real estate agency page on Realting with high rating and likes

For Developers

Next, we’ll explain the secrets to successful sales on Realting.com for developers.

Project presentation

Create an attractive profile:

  • Register a dedicated business account for developers.
  • Provide detailed descriptions for each residential complex, including layouts and infrastructure.
  • Link specific apartments, condos, houses, or villas to projects.
  • Regularly update construction progress and photos.
  • Use the interactive RPT catalog to digitize properties.

Developer's property page with an interactive catalogue showing recommendations and likes

Partnership program

Set up commissions:

  • Offer competitive commissions for different partner types.
  • Provide differentiated rates for brokers and recommenders.
  • Ensure transparency with a guarantee letter.

Obtain PRO status: for developers, PRO status guarantees:

  • Priority in the partnership network.
  • Increased agent trust in payouts.
  • Enhanced property visibility.

Marketing activities

Invest in special placements:

  • Banner ads in the new construction section.
  • Special projects for comprehensive portfolio promotion.
  • Organize themed webinars.

Build expertise and reputation:

  • Publish expert content with assistance from our journalists.
  • Participate in market reviews.
  • Create educational content for buyers.

developer's company page on Realting with high rating and likes

For Independent Agents (Brokers)

Brokers should follow this strategy to succeed.

Development Strategy

Gain platform access:

  • Registration is possible without an invitation, but access to the partnership system requires an invite link.
  • Fill out your agent profile in detail.
  • Secure recommendations from existing platform participants.

Expand your network:

  • Add new partners (agencies and developers) weekly.
  • Monitor properties using the “sort by commission” filter.
  • Select offers with the highest profitability.

Working with Properties

Recommend and promote:

  • Create recommendations via social media and email campaigns.
  • Use unique referral links to track results.

Analyze and optimize:

  • Review responses to your recommendations.
  • Build a database of high-commission, reliable properties.
  • Create personalized PDF presentations.

For Individuals

Individuals, not just businesses, can sell properties on our platform. Here’s how to achieve your desired results.

Getting started

Register:

  • Registration is possible without an invitation, but partnership system access requires an invite link.
  • Connect with agents or brokers already on Realting.
  • Alternatively, use partner QR codes.

Verify your profile:

  • Fill in all fields: photo, full name, phone, and country.
  • Add detailed information about yourself to build trust.
  • Highlight your property’s advantages.

Effective Selling

Present your property professionally:

  • Use professional photos.
  • Record a video tour or create a presentation.
  • Write an engaging description focusing on unique features.

Leverage partnership opportunities:

  • Add professional agents as partners.
  • Use the “Recommend” feature to expand reach.
  • Offer small commissions to recommenders and agents.

Managing Inquiries

Respond quickly:

  • Reply to inquiries within hours.
  • Track all responses via your personal dashboard.
  • Maintain statistics to analyze performance.

Realting’s International Partnership Sales System

“We’ve made interactions between market participants 5-10 times easier. Agents no longer need to be marketers, designers, and SMM specialists simultaneously. They can focus on their core task—sales,” says Alexander Martynenko.

Realting’s partnership system is a revolutionary model with no market equivalent. It’s a “convenient referral ecosystem” for all real estate players, supporting both sales and rentals.

referral fee percentage

How the Partnership System Works in Practice

System features:

  1. Add partners based on status (PRO Silver, PRO Gold, PRO VIP).
  2. Sellers set commissions for partners, agents, and recommenders.
  3. All inquiry and client source notifications are available in the personal dashboard.

Participants in the chain:

  1. Agent: a professional market participant.
  2. Partner: a professional market participant in your network.
  3. Recommender: a registered user who promotes your property via their resources.
  4. Platform: facilitates the system, sometimes earning a service commission.

Flexible configuration:

  • Property owners independently set commission rates.
  • Create tailored conditions for different partner categories.

page where you can flexibly specify commissions

Benefits of the Partnership System for Each Participant

For agencies:

  • Access to thousands of properties without personal investment.
  • Expanded geographic reach.
  • Automated partner settlements.

For developers:

  • Scalable sales network without building their own.
  • Control over collaboration terms.
  • Transparent results for each channel.

For brokers:

  • Unlimited property database.
  • Passive income from recommendations.
  • Opportunities for international work.

For individuals:

  • Professional support for sales.
  • Access to agent expertise.
  • Earning potential through recommendations.

Tips for Effective Use of the Partnership System

Partner selection:

  • Collaborate only with PRO-status participants.
  • Analyze potential partners’ history and ratings.
  • Prioritize active and verified agencies.

Commission optimization:

  • Monitor competitors’ offers.
  • Introduce temporary promotions for hard-to-sell properties.
  • Test different commission rates to optimize demand.

Network promotion:

  • Use personalized partner mailings.
  • Create joint marketing campaigns.

In Summary

Realting.com provides a powerful ecosystem for all real estate market participants. The key to success lies in a systematic approach to leveraging the platform’s features:

  • High-quality property presentation with professional content.
  • Active engagement with the partnership system to expand reach.
  • Use of analytical tools to optimize results.
  • Continuous growth and adaptation to market changes.

Whether you’re a large agency, developer, individual, or independent broker, following this guide’s recommendations will significantly boost your sales efficiency and maximize Realting’s potential.

Remember: success in online real estate sales requires not only high-quality properties but also a professional approach to their presentation, active engagement with the partnership network, and ongoing optimization of all processes.