Apartment Varna, Bulgaria

The company was established in 1998 with the subject of activity - the production of meat products.

Since 2005, the company is located in a new building - its own production base.

Until 2007, the company met all the mandatory requirements of European regulations and was certified as an "enterprise approved for expert evaluation in the European Union".

In 2011, the company was certified according to the ISO22000 standard. Certification according to the IFS standard is pending.

I. Assets

1. Land plot - 4,700 sq.m with a building permit with a density of 90%

2. A building with a total area of ​​2,800 sq.m, including a production area, an administrative area, a repair shop and a service area. The building occupies 1,680 sq.m of the total area of ​​the enterprise. Structurally designed for monolithic construction up to a roof level of 15.70 m. The level of 7.60 m has actually been completed, i.e. it is possible to add to the height and additionally build up the site if there are upcoming investment plans that are different from or compatible with the production of meat products.

3. Machines - specialized for the production of meat preparations with a total purchase price of ~ 1,200,000 euros.

4. Vehicles - purchase price of ~ 300,000 euros

The company is one of the regional leaders in the production and catering of minced meat, semi-finished products and culinary products on the Bulgarian Black Sea coast. National distribution of these products is carried out through retail chains with which the company has contracts, as well as through the trade channels of partner companies.

The product range includes:

I. Raw products - minced meat, formed products (kebabs, cutlets, schnitzel, burger, meat pieces), raw sausages; the possibility of producing raw and marinated packaging from whole pieces of meat - cutlets, chops, etc.

II. Heat-treated meat products - fried, baked.

III. Culinary products - ready-made pasteurized meat products.

The products are offered frozen or chilled.

The manufacturing plant has industrial capacity, meeting all the requirements of European standards and has permission to trade in the European Union. Three production lines operate in a continuous production cycle, each with 500 kg of products per hour. The company is certified according to the ISO9001 quality management system and the HACCP food safety system.

The enterprise's capacity is 340 tons per month. In 2010, production averaged 240 tons per month.

The technological process includes:

1.     Delivery of raw materials - meat, seasonings, additives, etc.

2.     Incoming inspection of raw materials

3.     Suitable storage

4.     Preparation of raw materials for processing - defrosting, slicing meat;

5.     Sizing - preparation of pieces of meat for the corresponding products;

6.     Cutting meat and ripening the finished meat mixture;

7.    Molding according to the type of semi-finished product;

8.    Heat or refrigeration treatment;

9.    Packaging and packaging

10.  Warehousing and transportation of finished products

The company uses modern technologies and modern European equipment. It uses modern meat cutting and mixing equipment, automated machines for forming semi-finished products, a spiral shock tunnel for cooling and freezing, a continuous frying bath, convection ovens for continuous frying and modern packaging equipment. Transport activities are carried out by 15 specialized refrigeration machines.

The company employs 110 people. A professional team with the appropriate competencies has been created - production and technology sector, administration and accounting, sales department.

So far, the products are sold only on the domestic market in three main sales channels:

1. Delivery to retail chains - the company is the main supplier of the Piccadilly retail chain. An agreement has been concluded with the Kaufland, Carrefour, SVA, and Burlex chains. Part of the products are sold in Fantastico, the 345 chain of stores, and Europe with the help of a partner firm.

2. Delivery to hotels, restaurants and fast food establishments, the so-called "hot points of sale".

3. EXVAN - the manufacturer has a functioning distribution network for delivery of products to stores in the areas of the cities of Varna, Dobrich, Silistra, Shumen and Burgas, the so-called "cold points of sale".

Development 2011 - 2012.

In the next two years, the company's goal is to find ways to achieve the design capacity. Considering that so far the products are sold only on the domestic market, we believe that there is potential for growth.

There are several ways to increase production:

1. Approval of a low-cost product aimed at a wider range of consumers. In view of the production capabilities of the enterprise and the specifics of the goods, we believe that these are formed meat semi-finished products (kebabcheta, cutlets, schnitzel, burger, meat pieces) in frozen form, packed in volumes of 250g, 500g, 1 kg, as well as more professional packaging.

2. Search for new markets:

- internal – eg Metro and/or distributors in large regional cities, as well as search for logistics partners;

- external – the EU and former Soviet Union countries;

3. Developing work on a new market niche – heat-treated meat products. The advantage of these food products is that they retain their taste, are packaged in convenient consumer packaging and have a shelf life of up to 30 days. This segment attracts particular interest from warm hypermarket display cases.

4. Marketing – the company owns two trademarks. One trademark operates in the regional market for refrigerated products, and the other was created to designate culinary products and, above all, ready-to-eat foods. An investment must be made to approve the trademarks.

5. Production under own brands of retail chains. Such production is performed under the brands of the Piccadilly chain - Mr. Pix. It is necessary to monitor the announcement of competitions of large retail chains such as Metro, Billa, Kaufland, Carrefour, Fantastico and take part. Production of own brands allows a small profit margin, but for a large volume of products and this is an interesting move to reduce production costs.