How RPT 3.0 Helps Real Estate Developers Double Sales

Today, digital tools determine the outcome of more than 70% of real estate transactions, and developers who keep up with the trends increase sales by 30-60%. Traditional sales methods are being phased out in favor of technologies that make real estate selection simple, transparent, and even enjoyable. Realty Pro Technology (RPT) provides solutions for digitalizing real estate.

Key Services of Realty Pro Technology

RPT offers a wide range of digital solutions for real estate developers:

• Interactive catalog with chessboard and 3D visualization.
• Branded PDF presentations containing all available information provided by the developer: photos, floor plans, apartments, building facades, maps, and all features.
• Integration with Bitrix24 and amoCRM. Thanks to the RPT widget, the developer's sales department can receive warm leads directly from the catalog. That is, managers assign apartments to specific leads, and with any change in the course of the transaction, this status is automatically changed — both in the catalog and on all aggregator sites where auto-upload is configured. There is also a custom CRM system for businesses.
• Tools for affiliate sales.
• Analytics.
• Auto upload to real estate aggregators.
• Website creation.

These technologies can be monitored in real time and help make processes more transparent. As a result, customers benefit from user-friendly, interactive catalogs and are more willing to buy the properties they want, while developers increase their profitability.

By the way, more and more developers are adding interactive catalogs to the pages on the Realting.com platform dedicated to a particular property or residential complex. This allows users to immediately appreciate all the advantages of the catalog, and the requests left on this page are automatically sent to the CRM system.

RPT's Digitalization Results

Real cases demonstrate the effectiveness of technological solutions:

1. Increase in the number of transactions

Real estate developers, after implementation of CRM-system RPT, achieve a significant increase in the number of concluded transactions due to:

• Getting “warm” leads and their automated accounting.
• Improving the quality of interaction with customers.
• Accelerating the decision-making process.

A 30% increase in the number of deals is the minimum that the company guarantees. At the moment, the most successful case is a 3-fold increase in sales.

2. Marketing optimization

Other companies, thanks to the platform, have been able to:

• Make marketing campaigns more targeted.
• Reduce advertising costs.
• Forecast prospective customer groups more accurately.

3. Improve customer service

Introduction of analytical tools allowed:

• Identify customer needs more accurately.
  Offer personalized solutions.
  Increase the level of satisfaction and loyalty.

RPT 3.0 innovations for real estate developers: overview of new features

The latest version of the platform introduces a number of key innovations:

1. 360° Interactive

The feature allows potential buyers to:

• Inspect a residential complex or a separate building from all sides.
• Evaluate the surrounding infrastructure, distance from other buildings.
• Choose the apartment with the most attractive view.

2. Day/night mode

Developers can demonstrate:

• Facade lighting plans.
• Night lighting options.
• Seasonal landscape changes.

3. Interactive infrastructure markers

This tool allows you to:

• Highlight key benefits of the residential complex and its location.
• Mark playgrounds, parking lots, schools, bicycle lanes, stores, etc.
• Create pop-up information windows and embed transitions to individual pages of the catalog. That is, when pointing and clicking, interactive tools can both lead to pop-up windows and open separate pages of the interactive catalog.

4. Built-in payment plan

With this feature, real estate developers can:

• Flexibly customize payment terms.
• Offer different installment schemes.
• Quickly demonstrate financial terms to customers
• Reduce barriers to purchase decisions.

Built in the interactive catalog, the payment plan allows you to instantly calculate different scenarios: from the classic 100% payment scheme to installments with different interest rates and payment schedules.

5. Integrated analytics

This comprehensive tool allows you to:

• Analyze advertising channels.
• Keep records and evaluate leads.
• Track the effectiveness of managers, agents, and partners. To see how often an agent offers your new building to his clients, all you need to do is go to the Analytics section and select the “Agents” report. 
• Estimate demand for different types of apartments. 

Estimating the demand is possible thanks to the heat chess — it is a tool that allows you to visualize which apartments users click on most often. Based on this information, the developer can adjust its pricing policy. For example, if two-bedroom apartments attract the most interest, it may be worth raising their prices to avoid a situation where all two-bedroom apartments are bought up, while one- and three-bedroom apartments remain unattended. 

Special Offer

Realty Pro Technology is offering a 30% discount for all new customers when they sign a contract before January 15, 2025. Follow the link and grab this favorable offer!