Real estate liquidity means the ability to quickly sell real estate at a price as close as possible to the market price. In the context of real estate, this is one of the key parameters that investors, buyers, and sellers pay attention to. Highly liquid properties provide lower risks for the owner and are attractive to buyers, while low-liquidity properties can linger on the market for a long time.

Factors affecting real estate liquidity:

  • Location. The property’s proximity to the city center, transport hubs, metro, public transport stops, and developed infrastructure (schools, shops, hospitals) significantly increases its attractiveness. For example, apartments in residential areas with developed infrastructure are often sold faster than properties in remote or undeveloped areas.
  • Type and condition of the property. New buildings with modern construction technologies and attractive architecture are more in demand than old buildings. Poor quality repairs or outdated engineering systems reduce interest in the property.
  • Area and layout. The greatest demand is for compact apartments: one-room and two-room. They are easier to sell, especially in conditions of economic instability.
  • Legal purity. Objects without encumbrances, with a transparent ownership history, and properly executed documents are always more attractive.
  • Ecological conditions. Areas with favorable ecology, proximity to parks, forest park areas or water bodies are in demand. 

Ways to increase real estate liquidity:

  • Improving the condition of the property. Carrying out cosmetic or major repairs. For example, modern repairs in neutral tones increase attractiveness. Updating engineering systems, plumbing, and windows are significant improvements for increasing liquidity.
  • Price optimization. Too high a price will scare away buyers, and too low a price will raise doubts about the quality of the property.
  • Effective marketing involves high-quality photos of the property, detailed and honest descriptions, and emphasis on advantages (for example, the view from the window, the presence of parking, and developed infrastructure). Promotion is also used through several channels, from online platforms to the services of professional real estate agencies.