Project is famous for its entertainment and art with many independent bars, cafes and restaurants. The walk from Project to most of the city center’s main attractions, employment centers, attractions and public transport stops takes 10-20 minutes. This includes New Street Station, Brindleyplace, Colmore Row, The Mailbox, O2 Academy, International Convention Centre, St Paul's Square, Chinatown and University College Birmingham.
The copper mill honors its industrial past through the use of traditional red brickwork combined with shades of zinc and copper, a hint of the area's history and connection to copper mills. The building features a dark contrasting edging, open brickwork and deep open windows, which gives the apartment a stylish look both inside and outside.