In 2024–2025, new studies on TikTok tourism were released. The main change is in the metrics: while in 2023 hashtag views were counted, in 2024–2025, the focus has shifted to the number of posts (and one index even combines TikTok with Instagram and Google search data). As a result, absolute figures from 2023 are not directly comparable — comparisons are more accurate within the same methodology.

For our updated review, we relied on studies from Bounce (October 1, 2024) and Titan Travel (June 19, 2025).

Contents:

  1. Most Popular Countries on TikTok, Bounce-2024
  2. Most Popular Cities on TikTok (by Number of Posts)
  3. Top 3 Popular Countries on Social Media, Titan-2025
  4. Trendiest Cities in Social Media and Search

The analysis included 193 countries.

Rank

Country

TikTok posts

1

Pakistan

61.3M

2

India

58.0M

3

USA

29.0M

4

Mexico

24.8M

5

United Kingdom

22.0M


Note: despite TikTok being banned in India, content under #India is actively created by tourists and the diaspora outside the country; the platform remains officially blocked in India.

According to the Bounce-2024 study:

Rank

City

Country

TikTok posts

1

Dubai

UAE

29.7M

2

London

United Kingdom

10.3M

3

Paris

France

8.8M

4

Istanbul

Turkey

8.1M

5

New York

USA

7.2M

Bounce notes that two additional US locations, Miami and Chicago, also made it into the top 10.

The leading trio and their metrics:

Rank

Country

Social index

Key metrics

1

Japan

9.32

~184M Instagram posts

2

India

8.64

~313M IG posts; ~63.3M TikTok posts

3

Canada

8.24

~96.5M IG posts; ~22.2M TikTok posts

Combined score based on TikTok posts, Instagram posts, and Google search volume—top 10:

Rank

City

Score (out of 10)

1

Dubai

9.13

2

New York

8.37

3

London

8.11

4

Miami

8.01

5

Barcelona

7.86

6

Singapore

7.55

7

Nice

7.45

8

Paris

7.30

9

Las Vegas

7.25

10

Toronto

7.20

Interesting facts from the Titan-2025 report:

  • Dubai has ~38.8M TikTok posts and over 141M Instagram posts; it is also the most Googled city.
  • London is recognized as the most «Instagrammable» city with ~170M posts.