🏨 Barcelona has become one of the two most attractive cities in Europe for investment in hotel real estate, sharing first place with London. This is stated in the CBRE European Hotel Investor Intentions Survey 2026, cited by CoStar. A year earlier, Barcelona ranked only fifth.

📊 The top five most sought-after cities also include Madrid, Milan, and Paris. Spain was named the most attractive destination in Europe for hotel investment in 2026, followed by Italy and the United Kingdom. For the Spanish market, this is an important signal: investor interest is shifting not only toward resort assets, but also toward major urban hotel markets.

💼 The growing interest in Barcelona is driven by a combination of strong tourist demand and limited supply. In April 2026, hotels in Barcelona recorded their highest April occupancy since 2017. According to preliminary CoStar data, occupancy reached 84.5%, the average daily rate stood at €195.15, and revenue per available room increased by 10.7% year-on-year to €164.93.

💡 At the national level, Spain’s hotel sector has remained one of the most active segments of commercial real estate for several years. In 2024, the country recorded 91 hotel transactions worth around €2.5 billion. Barcelona was the largest market in Spain by number of hotel deals, accounting for 14% of the total, while Madrid accounted for 10%.

🏦 Europe’s hotel sector also remains resilient despite macroeconomic uncertainty. More than 90% of surveyed investors plan to maintain or increase their hotel investments in 2026. At the same time, interest in international hotel brands is growing: they are preferred by 53% of investors, compared with 43% a year earlier, while interest in independent hotels fell from 40% to 24%.

✨ Demand remains particularly strong for high-end hotels. According to the CBRE survey, 53% of investors prefer the luxury segment, as well as formats with a more resilient operating model, including extended-stay hotels and fully serviced resort properties.

🔎 Current property listings in Spain can be viewed on Realting.