Phuket’s property market continues to grow, with the most noticeable changes taking place in popular coastal areas. According to MORE Group, prices for apartments in projects under construction in Bang Tao and Kamala increased by 15–20% compared with the first quarter of 2025. The main reasons are the limited amount of land near the beach and steady demand from foreign buyers.

📊 Entry-level properties have seen particularly strong price growth. Apartments that were launched in early 2025 at around USD 95,000–110,000 are now being offered in comparable projects at approximately USD 120,000–135,000. In the higher-end segment, for example in branded residential complexes in Kamala, one-bedroom apartments start at around USD 280,000, especially if the property has a sea view.

📈 Key market figures:

— prices for apartments under construction in Bang Tao and Kamala increased by 15–20% year-on-year;
— entry-level properties rose from around USD 95,000–110,000 to USD 120,000–135,000;
— one-bedroom apartments in branded projects in Kamala start at around USD 280,000;
— projected returns in managed rental programmes remain at around 8–10% per year;
— during the high season, occupancy in such properties can reach 80–90%.

🏗 The main reason for price growth is that it is becoming increasingly difficult to find land for new projects in Phuket’s coastal areas. Bang Tao and Kamala have already become some of the island’s most sought-after locations, offering beaches, developed infrastructure, restaurants, international services, and strong rental demand. As free land near the sea becomes more limited, new projects enter the market at higher prices, while already launched developments gradually increase prices as construction progresses.

🌍 Foreign demand remains one of the key factors supporting the market. According to MORE Group, buyers from the United States, Canada, the United Kingdom, France, and Germany are especially active. For many of them, Phuket is attractive not only as a holiday destination but also as an investment market. Foreigners can own apartments in full freehold ownership within the legally permitted condominium quota, while the rental market is supported by tourist demand.

🏡 The most common purchase scenarios currently include:

— apartments priced at USD 120,000–250,000 for investment and rental income;
— properties from USD 300,000 for personal use, holidays, and long-term ownership;
— apartments in managed complexes where rentals are handled by a professional operator.

📌 For buyers, this means that entering a project at an early stage is becoming increasingly important. In Phuket, developers usually raise prices as a project progresses: first during the pre-sale stage, then after construction begins, and again closer to completion. If demand remains stable, the difference between the early-stage price and the final-stage price can be substantial.

🏘 Price growth in Bang Tao and Kamala also shows that Phuket’s market is becoming more mature. Buyers are increasingly evaluating not only the entry price, but also location, management quality, rental potential, and resale prospects. In this environment, the most liquid properties remain those located near the beach, in areas with developed infrastructure and a clear rental model.

🔎 You can explore available properties in Phuket for investment, holidays, or living on our website.