On April 9, 2026, Property Report, published on the Asia Property Awards platform, released an article citing a new analysis by Colliers Thailand, according to which Phuket remains one of Thailand’s strongest real estate markets and is moving ever closer to Bangkok in terms of pricing.

📊 The key figure in this analysis is nearly THB 470 billion in total investment value from new residential launches in Phuket between 2021 and 2025. During this period, 45,066 residential units were launched on the island, while the total value of these new developments reached THB 469.72 billion.

🏗 Colliers Thailand also highlights 2025 as an especially strong year. Over the course of the year, 18,515 units entered the market with a combined value of THB 190.11 billion. In addition, by the end of 2025, Phuket had more than 72 new projects, adding 10,312 units and THB 81.64 billion in investment value. This volume of new launches and large-scale developments is now creating an additional growth impulse for the island.

🌆 Colliers Thailand notes that in 2026, Phuket property prices could approach the levels seen in Bangkok and in a number of international cities. The meaning behind this forecast is that the island’s market is moving further away from the model of purely tourist-oriented real estate and is becoming increasingly active in the higher-value segment, where demand is supported by location prestige, product quality, and limited supply.

📍 The strongest concentration of new supply is currently seen in specific areas. In the condominium segment, 44% of all new launches in 2025 were located in Bang Tao. In the resort home segment, around 58% of new supply was concentrated in Cherng Talay.

🏠 A separate emphasis is placed on higher-end resort housing. In 2025, around 1,100 units were launched in Phuket across 40 projects in this segment, with a total value of THB 27.22 billion. Analysts identify the THB 30–50 million price range as the most attractive for new launches, which once again confirms the market’s shift toward higher-value products.

📈 Another important indicator is sales velocity. Some new projects in Phuket sold out shortly after launch, while others reached 50–70% sales in less than a month. For the market, this is a strong signal that demand is supported not only by interest in the island as a resort destination, but also by buyers’ real willingness to enter new projects quickly.

💼 For investors, this means that in 2026, Phuket looks especially strong in two formats:

— resort residential property in the most sought-after areas;
— higher-end projects with branded and service-oriented components.

These are the segments currently receiving the strongest support from new supply and large-scale capital.

🔎 You can explore property in Phuket based on your budget and investment strategy on our website.