In 2026, the share of foreign buyers reached 20% of the capital's total market, up from 7% in 2019, according to International Investment. Experts attribute the surge in demand to the emergence of new residential projects that meet the standards of the international premium market.

Interest is primarily driven by buyers from the UK, France, and the US. While Milan attracts investors as Italy's financial and business hub, Rome often draws them in with its cultural environment, architecture, and the opportunity to find a property in a neighborhood with a distinct identity.

By March 2026, the average asking price for housing in Rome reached 3,759 euros per sq. m. However, this market is characterized by a wide price variance: properties on the outskirts could be found for 1,875 euros per sq. m., while in the historic center prices frequently exceeded 8,700 euros.