Realting

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Realting Content

Tell the Realting audience about your company and properties

We create articles, interviews and video podcasts and publish promotional materials on Realting.com and our social media. We’ll help you choose a topic and format for your goal — from introducing your company to an in-depth story about a property

  • For real estate agencies
  • For developers
  • For industry companies

Realting audience

The platform’s scale in numbers

People find Realting content through search engines, social media and AI recommendations. Publish your materials on a platform whose audience is already interested in real estate

  • 40,000+

    followers

    Across Realting’s Russian- and English-language social media

  • 4M+

    monthly reach

    Combined reach of Realting’s social media

  • 8M+

    search impressions per month

    Impressions of Realting materials in search engines

  • 700,000+

    links in AI answers per month

    Mentions with links to Realting materials in AI answers

Content formats

Choose a format for your goal

We’ll tell your audience about a property, introduce an expert or prepare a piece with market data. Each service can be ordered separately. If needed, we’ll agree on several formats within one project

Longread

Longread

We’ll prepare an in-depth article with photos, charts, links and calls to action. We’ll highlight what makes your offer special and answer the key questions

€1,40050% off €700

Interview

Interview

We’ll prepare the questions, help you structure your answers and design the piece. The publication includes links to your company page or properties on Realting

€60030% off €420

Guide

Guide

We’ll publish an informational piece in the form of instructions or a guide that explains a topic in plain language on behalf of your company

€50030% off €350

Review

Review

We’ll review your projects and show the advantages and investment appeal of your offers

€40030% off €280

Special project

Special project

We’ll combine a longread with an interview or a guide: present the market, your company’s experience and recommendations for buyers. The content of the publications is agreed separately

€1,70050% off €850

Market analytics

Market analytics

We’ll prepare an analytical text and charts on the market of your choice based on external sources and the Realting database going back to 2019

On request

A video podcast with your company’s expert 20% off

Show who is behind your company and how you work

We’ll discuss the market, buyers’ questions and your approach to work. From one recording we’ll make a full episode for YouTube and 10 short videos for Realting’s social media

Pricing is agreed individually

  • 1

    Full episode on YouTube

    A conversation with an expert about the market, clients and real-life cases

  • 10

    Short videos

    Standalone clips from the conversation for Realting’s social media

  • 50,000+

    Guaranteed Instagram reach

    Reach of the short videos under the agreed placement terms

  • Topic and question preparation
  • Recording the conversation with the expert
  • Editing the full episode and 10 clips
  • Publishing on YouTube and agreed social media

Portfolio

See how we tell stories about companies and real estate

  • Case: article publication

    Article on Realting.com

    Case: article publication

    Objective: to showcase the client’s property through native integration
    Execution: a themed article on the cost of living in the country, an analysis of the labour market, and an overview of legal aspects

  • Case: an interview with an expert

    Interview

    Case: an interview with an expert

    Objective: to position the client as an expert and showcase both the company and the client’s projects
    Execution: an analytical interview with your expert. The article will include links to the client’s page, property listings, and infographics

  • Case: event announcement

    Event announcement

    Case: event announcement

    Objective: to announce and promote the client’s events and campaigns
    Execution: drafting thematic announcement content that provides a detailed description of the benefits and features of the events organized by the client, while also promoting the client’s services and capabilities within the material

How we work

From your goal to a finished publication

  1. We discuss your goal

    We clarify the audience, the offer, the target market and the language of communication

  2. We suggest a format

    We agree on the scope of work, platforms, timing, cost and the materials needed

  3. We create the content

    We write texts, record videos, design and agree on the content with you

  4. We publish and report

    We publish the materials and send you the links and a report on the available metrics

Timing, report contents and terms of use of the materials are agreed before work starts

FAQ

Frequently asked questions

Didn’t find an answer? Send a request — a manager will answer your questions and help you choose the right promotion format

How do I know which content format suits my company?
To present your company, a service or a property in detail, a longread works best. To showcase your team’s expertise, choose an interview or a video podcast. To cover a topic from several angles, choose a special project. If your goal is not yet defined, we’ll suggest options after a discussion
Do I need to write the text myself?
No, if you order a longread, interview, guide, review, special project or analytical piece
In which languages are publications available?
Text materials can be prepared in Russian, English and other languages. The language of the podcast and social media posts is discussed separately
How long does preparation take?
Approximately: a longread takes 2–4 weeks, a special project 3–5 weeks, a video podcast 1–2 weeks. Exact timing depends on the material and approvals
How does the video podcast reach guarantee work?
Short videos from the podcast get a guaranteed reach of at least 50,000 on Instagram. The period and measurement method are set out in an individual offer
Can I use the materials on my own channels?
Yes, within the agreed rights. Publishing the full video, using clips in ads and republishing materials are agreed before work starts
Will the articles include links to my company?
Yes, articles include links to your company page or properties on Realting. External links and their placement are agreed separately
Do you guarantee requests after publication?
We guarantee the agreed scope of work and explicitly stated metrics, such as video podcast reach. The number of requests depends on the offer, the market and other factors

Discuss a project

Tell us about your goal — we’ll suggest a format

Tell us what you want to promote and in which market. We’ll choose the format, platforms and language of publication and discuss the scope of work and cost

  • Individual services, no package required
  • Editorial preparation and approval
  • Publication on agreed platforms

Other Realting services

More tools for your business

Choose a separate service to attract buyers, create content or automate your property workflows. Learn more about each one at the links below

Tell us about your goal

We’ll choose the format, platforms and language of publication and discuss the scope of work and cost